Isabel Seiffert
Büro für Graphik

Schöneggstrasse 5
CH–8004 Zürich

The studio works within the fields of printed matter and the digital world with a strong focus on editorial design and typography.

Next to commissions and collaborations the studio's self-initiated projects often aim at engaging in research and investigating critical issues.

Don’t hesitate to get in touch for commissions or collaboration
requests. hello@isabelseiffert.net

Eigenlogik des Designs

A book about a research project on the intrinsic logic of design.

Edited by Gerhard M. Buurman and Marc Rölli,
Department Design, Zurich University of the Arts

Published by Niggli
in English and German

2015

The Great Moon (Hoax)

On Tuesday, 25 August 1835, New York newsboys wear shouting out a sensational headline for everyone to hear: “Life discovered on the moon! Forests, lakes, animals and even men-like creatures observed by British scientists!”

It was the day when tabloid newspaper The New York Sun began publishing a fictional account of lunar discoveries supposedly made by Sir John Herschel. The narrative, which continued over six days, listed a series of amazing astronomical breakthroughs and revealed one stunning achievement in detail: The discovery of life on the moon. Because nobody could proof the opposite in 1835, the articles caused enormous excitement throughout New York and were republished in the whole U.S. and even in Europe.

Since for the first time in history a media story reached and fascinated such a wide audience at the same time, the moon hoax is considered to be the first mass media event — and the first truly sensational demonstration of the power of mass media to create a truth in its own right.

It’s the first publication edited, designed and released by Offshore Press, a collaborative endeavor by Christoph Miler and Isabel Seiffert.

Two posters announce the title and the birth of Offshore Press (screen printed in silver and black).

Buy it here:
offshorepress.bigcartel.com

2015

Zinetific

Instruction flyer for a workshop about fanzines and science.

2015

District Five Quartet

A series of four flyers illustrating the four instruments of the Quartet and informing about upcoming concerts.

2015

Waranga Bar

Waranga Bar changes its visual appearance with the season. The drinks and food menu received a fresh look with a change in typography and visual language. The images were shot in a swiss mountain area.

Printed in CMYK + Silver

2015

Not the End of Print Communication

Referring to the key features of the book «Not the End of Print», a rectangular shape, bold typography and the two main colours, form the base for the design. To mirror the gilt edges of the book, the poster was printed on the golden side of a rescue blanket.

http://100-beste-plakate.de/plakate/not-the-end-of-print/

2014

Governance. Democracy. Delete.

The publication «Governance. Democracy. Delete.» is a 600-page pre-Snowden attempt to capture, structure and contextualize the political, economical and social dimensions of the debate on the future of the internet using Twitter one-liners and their linked material. The book, as part of the open source movement, is set exclusively with open source fonts and intended to appear as a monthly print-on-demand edition.

«The jury was impressed by this massive-looking book. The charming but bold and straightforward typography adds up nicely to the crucial topic. The analysis of a collection upgrades the weight of tweet to a threatening-looking history book. The power of design!» —Hansje van Halem

Further reading:
http://www.form.de/en/news/isabel-seiffert-governance-democracy-delete

http://netzpolitikdaily.tumblr.com/

2013

Waranga 2015

The new year’s invitation uses iridescent foil stamping on cardboard.

2014

Mr. Merz

Logotype, business and care card for a young textile company based in Los Angeles.

2015

Körper & Seele Kosmetik

Visual identity for a beauty salon with logotype, flyer system and website. Its key components are a centered division of the format, a custom typeface based on the client’s former typeface ‚Super Grotesk‘ and a colour concept inspired by skin tones.

The website was programmed by Kollektiv Süd.

2015

Waranga Club Menu

Concept and redesign of the drinks menu for Waranga Club in Stuttgart.
(The logo was pre-existing)

2015

Büro für Graphik

Flyer to announce the new address of the atelier. Two-colour Risograph print.

Business Cards on black cardboard with black and white hot-foil stamping.

2015